Lec 1

Radio Production

Production in Modern Radio

Sound of the station

Formats

Network

Non-commercial Radio

The role of producer in Modern Radio

The Role of Radio

Radio and DJ

Radio also undergone a major revamp when television has become commercialized. Radio
introduced a more variety formats too attract more listeners.

Production as in radio term is the assembly of various sources of sound to achieve
purpose related to radio programming.

Sound of the station

Is the overall blending of music, vocal delivery, timing, pacing, and other production elements that combine to create a cohesive, identifiable signature. It is how these sources blend that makes one station different from the others that compete for the attention of the listeners.


The unique sound of a station emerges out of a combination of the type of music
programmed, the style and pace of vocal delivery used by the station’s commercials and public service announcements, the sound effects used in the presentation of newscasts, and other special recording techniques and sound production methods.

Format

Is the radio programming method and has become a highly specialized field of its own.

Networks

The impacts of networks declined considerably after the golden age, but satellite
transmission capabilities and other technical advances have given a new life to the network concept. Many stations now integrate network programming in a blend that complements their formats, allowing stations to localize the network feed.

Network also offers block programming.


Non-commercial Radio

There are 3 type of non-commercial radio station:

Public radio stations

College radio

Community station programming

The role of produces and radio station organization

Producers in modern radio still do their work in the theater of mind. Today, they use a wise variety of elements from traditional radio sources (as well as new digital computer-based equipment) to create effects. Despite technical advances, the skill of the producer is still paramount or important.


Regardless of the size of a radio station, it tends to share an organizational pattern. There are typically four core departments at each station: operations, programming, sales and engineering.


Operation department is responsible to place advertising on the station in accordance with the contracts signed with advertisers.


Program department has the responsibility for the sound of the station, including music, news and public affairs.


Sales department is responsible for the sale of commercial time to local, regional and national advertisers.


Lastly the engineering department keeps the station on the air with the best signal
possible.


The top hierarchy of a radio station is normally headed by general manager, or station manager. He or she is responsible for business and financial matters. Including station revenues and expenses, short and long term planning, budgeting, forecasting and profitability.

Radio Programming format
Music format

Country

Adult contemporary (AC)

Contemporary Hit Radio

Soft Adult Contemporary

Album Rock: Modern and Classic

Middle of the Road (MOR)

Information format
Speciality Format


The role and functions of Radio

Following are some of the roles, advantages, and functions of having a radio set:

Radio makes pictures

Radio speaks to millions

Radio speaks to individual

The speed of radio

Radio has no boundaries

The simplicity of radio

Radio is cheap

Radio as background

Radio is selective

Radio teaches and has music simultaneously